Even an individual looking to elevate their own performance can find answers through a gap analysis. It can also come from proactive leaders who want to understand how to improve the chances for success before undertaking a strategy. Perhaps the sales team missed their targets, or customer service response times are too slow, and customers are complaining. The need for a gap analysis usually arises from a shortcoming. It compares desired and actual outcomes and pinpoints opportunities for improvement. Let’s dive into this framework for identifying business optimization opportunities.Ī gap analysis is a formal study of what your business is currently doing, where it wants to go, and how you close the gap between the two. Depending on what part of the business you’re seeking to improve, a gap analysis report can be extensive. The gap analysis process is straightforward, but the devil is definitely in the details. You have aspirations for your company, but what happens when you fall short of achieving them? This gap between desired and actual outcomes indicates it’s time to perform a gap analysis.
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